De Luis Sanchez "Beto"

Hailing from Mexico City, Luis “Beto” brings 18 years of dedication to the craft. With a deep passion for hairdressing, he has honed his skills and developed a deep understanding of the endless possibilities of hair. Along the way, Beto ventured into entrepreneurship, spending four years as a successful salon owner, showcasing his artistic prowess and acquiring valuable management skills.

Recognizing the power of education, Beto embraced the role of educator for six years. Sharing his knowledge and skills, he witnessed the transformative impact of empowering others in the salon industry. This rewarding experience led Beto to join Ulta Beauty's prestigious Design Team for four years, collaborating with industry leaders to break barriers and set new trends.

In 2022, he was honored to be part of the NAHA Team of the Year, a testament to his commitment to excellence and innovation in hairdressing. This recognition reaffirmed her dedication to challenging the boundaries of hairdressing and constantly evolving as an artist. In addition, Modern Salon celebrated his talent in 2021 by naming him one of the top 100 stylists, highlighting his ability to create captivating styles that resonate with both clients and professionals.

With an unwavering passion and an unwavering drive for growth, Beto continues to evolve every day. He embraces new techniques, experiments with color and creates stunning transformations. His ultimate goal is to make a lasting impact, captivate clients, inspire fellow stylists and contribute to the ever-evolving world of hairdressing.